New Media
As a media company, we are always on the lookout for trends and developments that have an impact on marketing and communications best practices, and the rapid and sweeping changes that are occurring in the media landscape have not escaped our attention. Television and print media are experiencing long-term, potentially permanent declines as audiences increasingly turn to the Internet for media content. For example, did you know most males between 18 and 24 now watch a majority of their favorite TV shows online instead of on a television? We at The Media Network are paying attention to these types of paradigm shifts and have adjusted our service offerings accordingly.
Many people claim to be "social media experts" but we have the experience to show it. We have already developed new media campaigns for high-profile clients like the Department of Energy, and every day more and more agencies across the Federal government are embracing similar strategies. Some of the tools we can integrate into your communications campaigns include:
- Facebook and MySpace accounts with active, word-of-mouth marketing
- Niche social network marketing
- Twitter feeds
- Blogs
- Podcasts
- Social bookmarking (e.g. Digg, Delicious)
- Text message (SMS) marketing
- Mobile web applications
Please contact us if you would like to learn more about how we can integrate these services into your current or upcoming communications strategies - whether you are targeting a niche population or the general public, new media and social media marketing are quickly becoming efficient and rapid ways to spread your message and capture your audience's attention. Please feel free to follow us on Twitter @TMN_Inc.
